Compass Center
NONPROFIT COMMUNICATIONS · DIGITAL EXPERIENCE
Academic Project · Team Project · Undergraduate · Spring 2024
Project Overview
As part of a semester-long collaboration with Compass Center, a North Carolina nonprofit supporting individuals affected by domestic violence, I worked with a student team to evaluate the organization’s digital communications and develop materials supporting community outreach and engagement. Through weekly remote meetings with Compass Center program coordinators, I contributed research, communications strategy, storytelling, visual design, and user-centered web concepts responsive to the organization’s needs.
My Contributions
Evaluated digital communications and developed strategy: Reviewed Compass Center’s website and social media presence with my team, compiled our findings, and authored the communications audit, SWOT analysis, and recommendations addressing content, engagement, community storytelling, and opportunities to strengthen the organization’s digital presence.
Developed a privacy-conscious storytelling experience: Proposed client stories and testimonials as a way to communicate Compass Center’s community impact and, in response to concerns about client privacy, independently designed webpage concepts and submission forms incorporating confidentiality language, optional identification, and publication consent.
Created nonprofit communications across multiple formats: Researched and wrote a fact sheet and news release about the Lethality Assessment Program; developed and conducted a Zoom interview with Compass Center’s board president and wrote a profile feature from the interview; and redesigned an existing supporter infographic in Canva with updated information and brand-aligned visuals.
Key Deliverables
Reviewed Compass Center’s website and social presence and synthesized findings into a SWOT analysis identifying communication strengths, gaps, and opportunities.
Designed webpage concepts and supporting Google Forms to explore a more user-centered digital storytelling experience while accounting for the privacy considerations associated with sharing client stories.
Developed communications materials for Compass Center, including a profile feature based on an original Zoom interview, a program fact sheet, updated flyer, news release, and infographic.
SKILLS DEMONSTRATED
Audience & Communications Research
SWOT Analysis
UX Thinking
Information Synthesis
Content Strategy