Understanding People.
Improving Experiences.
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I'm a digital marketing graduate student with a growing focus on audience insights and experience strategy. I use research to understand people's needs, uncover pain points, and develop thoughtful ideas for improving digital experiences, services, and communications.
AUDIENCE RESEARCH · CONSUMER INSIGHTS · EXPERIENCE STRATEGY
HOW I APPROACH PROBLEMS
Research first. Solutions second.
I'm most interested in understanding what people need, where an experience is falling short, and what could make it work better.
01
Research & Understand
Research & Understand
I explore audience behaviors, needs, motivations, and pain points through consumer research, surveys, focus groups, market research, competitive analysis, and existing data.
02
Find the Opportunity
Find the Opportunity
I synthesize research into insights, personas, journeys, and clearly defined problems to understand where an experience is falling short and where opportunities for improvement exist.
03
Explore Solutions
Explore Solutions
I translate those insights into strategic recommendations, experience concepts, mockups, and communication ideas that can be developed and refined collaboratively.
SELECTED WORK
Projects that show how I think.
A selection of research and strategy projects focused on understanding audiences, identifying problems, and exploring better experiences.
CONSUMER RESEARCH · CUSTOMER JOURNEY STRATEGY
SunSip
SunSip
Analyzed survey and focus-group research to uncover audience needs, map a Learn → Shop → Buy journey, and translate insights into strategic recommendations.
AUDIENCE RESEARCH · UX STRATEGY
Spotify
Spotify
Researched Spotify's audience and competitive environment, developed a research-based Gen Z persona, and identified opportunities for the user experience.
NONPROFIT COMMUNICATIONS · DIGITAL EXPERIENCE
Compass Center
Compass Center
Combined communications research with user-centered thinking to explore a privacy-conscious digital storytelling experience for a nonprofit client.
EXPERIENCE STRATEGY · SOLUTION CONCEPT
AI-Assisted Dog Training Consultation
AI-Assisted Dog Training Consultation
Identified pain points in the dog-training intake process and conceptualized an AI-Assisted experience designed around the needs of owners and trainers.
ABOUT ME
Curious about people. Interested in what could work better.
Curious about people. Interested in what could work better.
My educational background in digital marketing has given me experience across consumer research, communications, media strategy, analytics, and creative development. Along the way, I discovered that I'm most drawn to the work that happens before the final solution: understanding audiences, finding patterns in research, identifying pain points, and exploring how an experience could work better.
Before returning to school, I served in the United States Air Force, where I developed a strong foundation in discipline, teamwork, and responsibility. I'm now completing my master's degree in Digital Marketing at Wake Forest University, where I've had the opportunity to apply those strengths across research, strategy, and experience-focused projects.
I'm especially interested in remote opportunities where I can contribute independently as part of a thoughtful, collaborative team and help turn audience insights into more useful, accessible, and human-centered experiences.
LET'S CONNECT
Interested in thoughtful, human-centered work.
I'm currently exploring remote opportunities focused on audience insights, experience research, and human-centered problem solving.
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